Every job hunter wants to set themselves apart from all of the other candidates that are coming into a Recruiter's or Hiring Manger's Inbox. But given the in flux of job seekers, how do you achieve this?

In this age of technology, one way to showcase yourself is via a video introduction – like a video cover letter, which gives the recruiter or hiring manager an insight into your communication skills and personality. 

In your video, not only can you highlight the reasons why you are suitable for the role, but at the same time you can demonstrate your initiative and set yourself apart from the crowd. When an employer can read through a resume on paper along side a video introduction, it adds another dimension to your application; this can really make an impact. 

Throughout my career there have been many times when I've been inundated with resumes for a role and deciding who is the best fit can be like splitting hairs. When a candidate calls me to support their paper resume, it always leaves a little bit extra to remember them by and helps me to re-review their resume for the role. Essentially, it helps you stand out of the crowd. That's precisely what a video introduction can do. It helps you be seen and it helps you communicate who you are beyond the 250 word limit of a one page cover letter.

And yet… most candidates still stick to the traditional resume and written cover letter. 

Creating a video introduction needn't be hard. You don't need professional studio lighting and camera equipment either. I'm talking about using your in built camera on your computer or your mobile phone camera or iPad to produce something which is natural and not over-produced. People like natural because they want to see you, not some made up version of you.

Here's my 10 tips for recording a video introduction – 

1. Try different locations to get the best lighting (ideally a well-lit location with minimal background noise. Don't film against a window).
2. Smile!
3. Speak confidently and add a little enthusiasm as you speak, otherwise it can come across as a bit lack lustre. Show your passion for what you do!
4. Write down exactly what you want to say, but don't read it verbatim or it won't seem natural – perhaps jot down some points to follow and then just let it flow.
5. Start with a short, persuasive opening statement, giving an overview of your career.
6. Cover off the reasons why you are suitable for the role – match your skills & experience to what the criteria was in the job ad.
7. Talk about personal qualities that you can bring to this position – e.g. natural people person who is able to build relationships quickly; always someone who goes above and beyond to deliver outcomes – received an award at XYZ company related to this etc. 
8. Feel free to make several attempts – but be warned, don't overthink it. Sometimes the first ones are often the best. 
9. Keep it short & sweet. Remember, it's just an intro to grab their attention.
10. Don't forget to breathe. It sounds silly to remind you of this, but breathing will allow you to add important pauses and also allows your brain important oxygen so you can think and speak with clarity.

Need help putting together a video introduction or perfecting your resume? Email leonie and have a chat with her on how she can help.