Creating the right company culture acts as a magnet for top talent.

Successful business leaders recognise the value of top talent with employee contributions meaning the difference between boom and bust. It should therefore come as no surprise that executives invest considerably in human resources and recruitment marketing recognising the importance of finding talented professionals who truly add value to the business.

One factor that is vital to ensuring the attraction of this top-notch talent; corporate culture.  A strong corporate culture aids in building strong teams, attracting better candidates and results in increased employee performance as staff feel more comfortable with a company's identity, values and expectations.

That being said, does Corporate Culture really matter?

The following are 3 benefits of fostering a good corporate culture.

Improve Your Branding

Your company's brand embodies its mission, values and culture. It represents the personality of your company. A strong company culture mirrors the company's overall brand message, incorporates its values into employee policies, and provides an environment which helps team members achieve the mission.

Putting forth a weak employer brand or one that doesn't speak to the candidates' personal code of ethics can be harmful to your recruiting efforts. Reports show that companies that invest in employer branding are more than three times more likely to find a qualified candidate. If job seekers don't feel connected to your brand or don't understand the company's purpose, they will move on to other job listings.

Develop Existing Employees

Employees who develop professionally add value to a business. Building an environment which is comfortable for your employees and encourages creativity helps to foster this growth. It also shows that you care about your staff, nurturing dedication in employees. Dedicated employees are more productive, time-efficient, and willing to go the extra mile.

Companies which incorporate personal development into their culture can expect to recruit higher-caliber candidates with more productive personalities and traits. This type of environment also aids employee retention because team members who receive the encouragement to grow, both personally and professionally, stay longer, becoming more valuable employees.

Recruit Better Candidates

Professional reputation is paramount for a business, and a company's reputation starts with corporate culture. Creating a good reputation goes far in attracting high quality candidates, with statistics showing that 92 percent of currently employed professionals would consider leaving their jobs if offered a position with a company that had an excellent reputation.

I've found that candidates also look for companies with a strong commitment to social responsibility. They want to work for leaders who understand the impacts of their actions on other people. Ethical integrity, environmental consciousness, and combatting social injustice are chief among candidate desires.

Corporate culture encapsulates much more than a company's business objectives, it constitutes a reflection of your company's personality and attitude. These factors teach candidates what to expect and how they will grow. Quite often hiring managers will ask candidates what they can do for a business, but remember, candidates may also be quietly asking what that business can do for them.

Finding the right candidate is essential to company success. Morgan Consulting can help you recruit employees who are innovative, dedicated, and experienced. Contact us today on 1800 667 426.