Are Social Media Management Tools Effective?

• Scheduling posts on multiple networks
• Gathering all brand mentions
• Responding immediately to new followers
• Providing faster customer service
• Managing numerous accounts from a single dashboard
• Gathering customer insights

• Most Popular Social Media Management Tools

• Hootsuite – Works with over 35 networks
• Buffer – Works with major social networks
• IFTTT – Create digital 'recipes' for social management
• Sprout Social – Works with Google+, Facebook, Twitter and LinkedIn
• SocialOomph – Covers Facebook, Twitter, Pinterest, LinkedIn, Tumblr and blogs
• Everypost – Curate content and schedule to major social networks
• Crowdbooster – Detailed analytics and optimization for Twitter
• Tailwind – Designed for Pinterest and Instagram
• Oktopost – Gather insights, schedule and curate content for multiple social networks

Newcomers To Try

• MeetEdgar – Make the most of older posts and content
• Reveal – Works through Slack
• Ghost Browser – Social management through a specialized browser